With the complete shift in everybody’s focus and attention to COVID-19, there’s an urgent need for advertisers to show support for first responders and communicate to their customers that you can count on them to be there when the dust settles. We’re getting this same brief repeatedly and could use some fresh new material to pitch!
As in past briefs, you want this to be a universal message that’s applicable to as many people and situations as possible. Themes include:
This could also be a song about heroism, primarily in reference to frontline health care workers and first responders, but also anyone working in daily contact with people right now. I’m not suggesting you write a song specifically about anyone in these professions, just keep them in mind as the subject of the messaging.