For those who do instrumental and (royalty-free) sample-based work, a common trend in advertising sync is a global percussion-driven sound. This sound has been championed by Apple and then imitated by a lot of other brands. Can incorporate vocal elements or instrumentation from a different culture, but keep it minimal. Needs to be dynamic, exciting and interesting throughout, with different sections so that there’s enough material to edit down to a short commercial.

Reference Tracks