Sometimes you write an incredible song but have to put it aside until you know people are ready to hear it. Having the patience and foresight to hold back until the right moment is what separates good artists from great artists. Nobody knows this better than Claire Guerreso, who has built her successful career co-writing with the world’s best writers and producers and delivering songs to her adoring fans through sync. I mean who needs a music video when you can introduce your song to the world on “Grey’s Anatomy”?
Claire’s newest release “New Day” found its home at the end of a heartwarming digital short called “Generation Impact: The Coder”. The first in a series of episodic shorts by The Garage by HP, “The Coder” is about Jay’Aina “Jay Jay” Patton, an inspiring teenager whose love for coding breaks through racial and gender barriers and transforms her into a leader in her field.
Storytelling is a powerful tool for brands looking to make a difference in lieu of just producing traditional commercials. The addition of a great song delivers a level of depth and emotion which is difficult, if not impossible, to achieve with production music or score alone. In the case of “The Coder”, HP teamed up with Stick Figure Productions to tell this moving story and Passion Point Collective to find the perfect soundtrack to deliver all the feels. The result is a touching piece that resonates with a diverse audience and shines a light on a brilliant young woman making positive change in the world. Since its initial debut last month “The Coder” has received more than 238k views around the world and counting.
