What do you do when your world burns down, and you’re the reason? That’s the question posed in “The Reason” by singer-songwriter Norman Alexander. Inspired by his own battles with love, this record was written during a period of reflection following the end of a relationship. Dealing with themes of personal responsibility and accountability, he explores the difficulty of coping with his actions and the ability to move forward. Towards the end of the song, a gorgeous string arrangement lifts up Norman’s thunderous voice, building to heights of emotion we simply don’t hear enough in music these days.

Raised in Queens, NY, the soulful singer-songwriter honed his craft over the years as a self-taught artist. His immaculate vocals are filled with devotion, passion and artistry that grabs your attention and pulls at your heart strings.

Check out the music video for “The Reason”, which has received more than 1.3 million views to date: