Tag: Synth Pop

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EMM – “Kool Aid”

EMM’s latest single, “Kool Aid” encourages listeners to let go of all inhibitions, knock back whatever helps ease the pain and dance the night away. The energetic synth pop track features EMM’s signature powerhouse vocals over a bouncy 80’s retro beat and pulsating synths. This uptempo party driven track is a decidedly different musical direction for EMM, who typically writes darker epic Alt. Pop anthems. Ever constant is her attention to detail when it comes to syncability, something she does masterfully across her whole catalog. EMM is an L.A. based artist, songwriter, producer and classically-trained multi-instrumentalist. Pairing her exceptional talent with her vision, drive and business mindset, EMM has built an extensive music catalog with millions of streams across platforms as well as a massive six-figure following on TikTok. Her past sync placements include “Lucifer”, “Good Trouble”, “The L Word: Generation Q”, “Katy Keene” and video content for the successful […]

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The Familiar – “Everything”

Above the Arctic Circle during Norway’s season of darkness, a chance encounter between an American and a Norwegian spawned a transatlantic musical partnership called The Familiar. The duo of native New Yorker Ruth Mirsky and Tromsø-born producer Mads Martinsen is the northern lights meeting the skyscrapers of New York. Their sound, hailed as “seductive synthpop” by The Guardian, has evolved over the past few years with two independently released EPs, numerous music videos and syncs including a spot for HP Enterprise, MTV’s “Awkward” and a trailer for the Norwegian series “Unge Lovende”. The Familiar are back with a powerful new single “Everything”, the first release off their forthcoming debut full-length album. The song is a smoldering tribute to northern Norway—a magical place that beckons like a siren, where time seems to freeze in a darkness that never moves. Gloves and a warm hat are recommended before listening.